Importance of Prospecting in Pharmaceutical Selling

$20.9 $5.2

1 hr

This course will help you to understand the significance of right prospecting & the criteria to select right prospect. This course will support you to understand why pharma selling is different from other selling? What factors can help you to identify needs of your doctors? The Four “S” in Sales call will help you to identify those factors.

SKU: course-126-1315 Category:


Prospecting is the first step of any sales process, which means to identify your potential customers. It is very important to find your prospects before starting any business or sales process. It is important to build relations with your customer in order to convert them to revenue-generating customers.

This course will help you to understand the significance of prospecting and the criteria to select the right prospect. The course will enable you to understand why pharma prospecting is different from regular business prospecting and how to overcome the complexities in pharma selling.

This course will help you identify the real customers you need for your pharma business. It will help you to learn the approach towards prospecting and to get customers who are more likely to come back for a solution to their problem. The course also focuses on the 4 S’s of Sales Development:

  1. Skills
  2. Structure
  3. Strategy
  4. Systems

Sign up for this course now to build stronger customer relations and improve the sales performance of your pharma business.

Course Objectives:

After completing the course, the candidate will be able to:

  • Define prospecting
  • Understand the approach towards prospecting
  • Elaborate the criteria of prospecting
  • Differentiate between selling and pharma selling
  • Understand the complexities in pharmaceutical selling
  • Understand the 4-S Model
  • Identify the characteristics of 4-S Model

Est. Course Duration: 1 hour

Number of Topics: 4

Number of Quizzes: 3







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